SUE Behavioural Design Academy · Online

Learn through your own online learning path
how to get people moving.|

You start with the method itself: predicting and steering how people choose and act. Then you pick your specialisations, from customer behaviour and marketing to leadership, AI and talent. That's how you build your own learning path: fully online, at your own pace, with lifelong access. No start date.

  • Finally understand why people do what they do
  • Build your own learning path
  • Fully online, at your own pace
  • Finish with an EQAC-accredited certificate

10,000+ professionals trained · 45+ countries · EQAC-accredited

A learner following the online Behavioural Design Academy on a laptop
Format
Online
Access
Lifelong
Certificate
EQAC
Build your learning path ↓ Or read the FAQ
10,000+Trained
9.3/10Springest
4.8/5Google rating
EQACCertified

10,000+ professionals trained, including people from

How it works

Get started in three steps

1

Choose your bundle

Decide how many specialisations you want alongside the foundation. The more you choose, the better the value.

2

Build your learning path

During checkout you decide which fields you follow, matched exactly to your work.

3

Get your access

You receive the invoice; once it's paid you get access to the online learning environment, at your own pace.

The bundles

Choose where you want to get stronger

First you learn how behaviour works. Then you go deep into the fields where you want to make the difference, from your customers to your team.

Been with us before? See the alumni bundles ↓
BundleSummer offer

Foundation + 1 specialisation

Fundamentals course1 specialisation
Understand why people do what they do and put it straight to work in one field of your choice. The full foundation is included.
€1,649 €1,449 excl. VAT
Summer rate, limited · by invoice
Choose this bundle →
BundleSummer offer

Foundation + 2 specialisations

Fundamentals course2 specialisations
The full foundation of behavioural design, plus two fields of your choice that fit your work.
€2,249 €1,949 excl. VAT
Summer rate, limited · by invoice
Choose this bundle →
Bundle

Foundation + 3 specialisations

Fundamentals course3 specialisations
The foundation plus three fields of your choice, so you become broadly capable across the areas you pick.
€2,749 excl. VAT
Payment by invoice
Choose this bundle →
Bundle

Foundation + 4 specialisations

Fundamentals course4 specialisations
The foundation plus four fields of your choice, from marketing and customer experience to leadership and talent.
€3,249 excl. VAT
Payment by invoice
Choose this bundle →
BundleMost complete

Foundation + 5 specialisations

Fundamentals course5 specialisations
All five fields, so nothing of the craft goes untapped. The most complete route through the Academy.
€3,499 excl. VAT
Payment by invoice
Choose this bundle →
Help choosing

Not sure which one?

First see which fields there are, then choose the bundle that fits your work.
See the specialisations →

All prices exclude VAT. You compose your fields during checkout.

Especially for alumni

Been with us before? Choose the 3 deep dive bundle at the alumni rate

Already done the foundation? Then you skip it and choose three new specialisations. You build on what you already know and pay considerably less.

  • No foundation again
  • Three new specialisations
  • Considerably lower rate
Alumni rate
€980 excl. VAT
Payment by invoice
Choose the alumni rate →
On-demand, at your own pace Lifelong access Payment by invoice EQAC-accredited certificate
With every bundle

Choose from these specialisations

Each field is a Deep Dive specialisation you use to go deeper alongside the foundation. These are the seven available on demand right now.

Customer ExperienceDesigning the 9+ Customer ExperienceDesign customer experiences that make people give you a 9+ and recommend your brand of their own accord.Learn more →
MarketingBehavioural Marketing FoundationsBuild marketing that genuinely moves people, based on how they really decide.Learn more →
MarketingBehavioural Marketing AdvancedRefine your approach with advanced behavioural techniques that measurably lift your conversion.Learn more →
AIBehavioural AI: Adding Human Intelligence to AIMake your AI applications more human, so people trust and actually use them.Learn more →
AIThe Human Edge in AI AdoptionGet your organisation on board with AI, without resistance and with lasting results.Learn more →
Leadership & changeLeading Change and TransformationLead change that sticks, with your people rather than against them.Learn more →
Talent & HRThe Behavioural Advantage in Talent ManagementAttract talent, develop it and keep it with behavioural insights that work.Learn more →
Always newNew specialisations keep being addedWe keep adding new fields, so your learning path grows with you.
What you get

Everything included in every bundle

The Fundamentals Course

The complete foundation of Behavioural Design, fully online and at your own pace. The method for seeing through why people choose and act.

See what's inside →
Your specialisations of choice

Go deeper with the Deep Dive specialisations that fit your work and challenges.

See the specialisations →
EQAC-accredited certificate

An accredited certificate that officially confirms your knowledge.

Toolkit, AI Prompt Guides & SUE Guru

The full SUE toolkit plus the AI Prompt Guides and access to your SUE Guru AI mentor.

The SUE Influence Framework in the online learning environment
FAQ

Good to know

You choose from all Deep Dives available on demand at that moment - seven right now, from Customer Experience and Marketing to AI, Leadership and Talent. You compose your choice during checkout, and new Deep Dives keep being added.
You get lifelong access to the foundation and the fields you choose. You learn entirely at your own pace and can revisit everything as often as you like.
The Online Fundamentals, your Deep Dives of choice, an EQAC-accredited certificate, the full SUE toolkit, the AI Prompt Guides and access to your SUE Guru AI mentor.
Yes. Then choose the alumni offer: three Deep Dive specialisations of choice without the foundation, at an alumni rate.
Everything is on-demand: there's no start date and no waiting list. After your order you receive the invoice, and once it's paid you get access to the online learning environment and learn at your own pace.
You pay by invoice. You place your order, receive the invoice (with VAT and, if needed, a PO number) and get access once payment is received. All prices exclude VAT.
Enrol

Complete your order

Choose your specialisations, fill in your details and place your order. You'll receive the invoice within one working day; once it's paid you get access to the online learning environment.

Your bundle
No bundle selected yet
Choose a bundle ↑
Choose your specialisations

First choose a bundle above.

Your details

You'll receive the invoice within 1 working day; once it's paid you get access to the online learning environment.