What does a training or programme for happiness and wellbeing at work cost?

It depends on the format. An individual Deep Dive starts from 690 euro and the two-day Fundamentals Course from 1,190 euro. For teams and organisation-wide wellbeing programmes, SUE designs an in-company Masterclass, Sprint or Learning Journey. In a no-obligation call we look together at which format fits your challenge and scale.

Theme → Happiness & wellbeing

Behavioural Design for happiness & wellbeing at work

Your wellbeing programme is failing because of the context, not a lack of motivation.

96% of our behaviour is unconscious. More mindfulness, more discipline or more willpower won't change much, because the problem sits in the work context rather than in the people. You design happiness at work by changing the environment: the defaults, the calendars and the room for curiosity, flow, mastery and connection. That's what you learn with Behavioural Design.

See training options → Individual or with your team

10,000+

trained

9.3/10

rating

EQAC

certified

€690

starting from ex VAT

Team working on designing happiness and wellbeing at work during the Behavioural Design training at SUE Amsterdam

Familiar with wellbeing programmes

"We launched a great wellbeing programme. Sick leave hasn't dropped."

The forces behind failing wellbeing policy

Seven forces that hold back happiness at work

They're documented by Kahneman, Cialdini and Csikszentmihalyi. They apply to your employees, your managers and your own working day. And they're all designable. Leave them unaddressed, and every wellbeing programme evaporates after launch.

01 - The willpower myth

More discipline doesn't change a working day

Everyone knows a break is good for you. Yet you keep emailing through lunch. Knowledge is necessary but not sufficient: between knowing and doing sits a gap no mindfulness app closes.

02 - The intention-action gap

You say one thing, do another

Not from a lack of motivation, but from being human. At the moment of choice, the next meeting beats the walk you had planned. The calendar drives behaviour, not the intention.

03 - Wellness fatigue

Another programme makes it worse

After years of fruit baskets, yoga classes and resilience training, desensitisation sets in. Another wellbeing initiative feels like another obligation, not relief.

04 - Defaults

The default shapes the working day

Whoever designs the calendar default effectively designs everyone's working day. If back-to-back meetings are the default, people must actively choose focus time.

05 - Reactance

Mandatory fun triggers resistance

Mandatory team outings and mandatory mindfulness sessions backfire the moment they restrict freedom of choice. The more you impose, the more resistance you get. Happiness at work doesn't come from coercion.

06 - Proximity

Hidden is the same as not there

If the confidential counsellor is three clicks deep on the intranet, they don't exist for most employees. The distance to support often matters more than its existence.

07 - System 1

96% of behaviour is automatic

Most wellbeing programmes speak to the conscious, rational part of the brain. But working behaviour lives on autopilot. A workshop on resilience doesn't reach that autopilot.

Read the full article: why your wellness programme doesn't work → Employee happiness: what it is and how to design it →

Behavioural Design is the missing layer.

Happiness at work is a work context. And a work context is designable.

Designing happiness at work is the process by which an organisation shapes the work context so that curiosity, flow, mastery and connection can structurally emerge. Not by convincing employees with wellness campaigns and mindfulness apps, but by designing the defaults, the calendars and the social norms so that happiness at work is the result of the environment, not individual willpower.

Diagnose the context, not the mindset. You map which forces keep current behaviour in place: which calendar defaults, barriers and norms stand in the way of flow and connection.

Design the work context. Using the SUE Influence Framework you design interventions that make curiosity, flow, mastery and connection easier than the old routine.

Prove the effect. You test the interventions and measure whether behaviour actually shifts, so happiness at work isn't a wellness metric but a demonstrable result.

What professionals say after the training

From ABN AMRO to the City of Antwerp: they look at the work context differently afterwards.

The HR and wellbeing professionals among our 10,000+ alumni have one thing in common.

At the Academy you learn a lot about behaviour change and how to apply it, in a short time. The training flew by and was really well structured. It's amazing how complex material comes to life in such an enjoyable and interactive course. I will definitely apply this in my work.

Alina Chakh

Change & Transformation Consultant - ABN AMRO

★★★★★

The programme with SUE taught me the importance of thinking about the person behind the customer, because a customer doesn't act from expected rational patterns. As an organisation it's important that we think outside-in at the right moments to create the value we badly need.

Koen Lauwers

Team CDO - City of Antwerp

★★★★★

I'm so pleased with these results. The order of first running a Behavioural Design Sprint, then testing, then measuring impact worked really well. We're now in a position to roll this out with confidence. The numbers and effects help us really convince people.

Majka van Doorn

Coordinator Behavioural unit - Dutch Ministry of Justice and Security

★★★★★

The best first step

Learn to design the context where wellbeing happens naturally.

Team Wellbeing and Employee Happiness is the new online Deep Dive on the four contexts that shape happiness at work: not fixing the person, but redesigning the environment they work in.

Online Deep Dive Team Wellbeing and Employee Happiness

Expected Q2 2026

12 lessons

4 modules

EQAC

certified

€690

launch price

SUE Academy Deep Dive · coming soon

Team Wellbeing and Employee Happiness

This online Deep Dive is coming soon. Join the waitlist and we will let you know the moment enrolment opens, with an exclusive launch price.

Join the waitlist → Prefer to start now? Take the Fundamentals

Want to tackle it with your whole team or organisation? See the in-company formats ↓

Happiness at work for teams and organisations

Tackle happiness at work with your whole team

Three in-company formats, depending on how deep you want to go and how long you want to build. Always applied to your own happiness-at-work challenge.

1 day

Behavioural Design Masterclass

An intensive day in which your team learns the method and directly applies it to your own happiness-at-work challenge. From behavioural diagnosis to the first intervention designs.

✓In-company, at your location or in Amsterdam
✓Max 16 participants
✓€7,990 ex VAT

More about the Masterclass →

Behavioural Design Sprint

Two intensive training days with interviews and prototype tests in between sessions. Your team learns the method while applying it to a real happiness-at-work challenge from your organisation.

✓Interviews between sessions included
✓Up to 8 or up to 20 participants
✓€11,900 (up to 8 people) or €17,900 (up to 20 people) ex VAT

More about the Sprint →

End-to-end programme

Learning Journey

An organisation-wide programme from start to finish, facilitated by a senior SUE facilitator. For organisations that want to structurally embed happiness at work into the way of working.

✓Interviews, prototypes and impact measurement included
✓Senior SUE facilitator throughout the programme
✓Custom, price on request

See Learning Journeys →

Why the SUE Behavioural Design Method

Behavioural science made practical for people who want to design happiness at work.

Most behavioural science knowledge is locked up in academic papers. SUE built the Influence Framework, a practical step-by-step approach any HR professional, manager or wellbeing lead can apply without a scientific background.

SUE Influence Framework: the forces that shape happiness at work

No academic theory, you work in the training on your own happiness-at-work challenge and leave with a finished plan

Built on Kahneman, Cialdini and Csikszentmihalyi, scientifically grounded but accessible for practitioners

A proprietary method, the Influence Framework isn't taught anywhere else, described in the #1 bestselling management book

16 years of experience, from ING and KPN to the Dutch national government: the method is proven on the largest behavioural and happiness-at-work challenges

“ SUE Behavioural Design was a genuine experience that changed how I look at behaviour. They take you through challenging topics in a very pragmatic way. I think the Influence Framework will solve many problems in the world. It's more than just a method, it's a fundamentally different way of thinking.

Eline Grouwels

Founding partner - Umital

★★★★★

9.3/10

★★★★★

4.8/5

★★★★★

certified

Trusted by

Frequently asked questions

A few more things

Happiness at work is the structural sense of fulfilment, energy and connection people experience in their job. It goes beyond satisfaction: it's the degree to which people feel seen, challenged and connected. Behavioural science shows happiness at work mostly comes from the right context, and only then from the right mindset.

Wellbeing programmes fail because they focus on the individual: more mindfulness, more discipline, more willpower. But 96% of our behaviour is unconscious and shaped by context. If context is the problem, individual training doesn't help. You need to change the work environment, not the person.

According to the model from De Gelukscode (The Happiness Code) by Astrid Groenewegen, four contexts produce happiness at work: curiosity, room for exploration and learning; flow, uninterrupted focus without constant disruption; mastery, growing just outside your comfort zone; and connection, genuinely feeling seen and heard. If one context is missing, the whole falls apart.

Yes. Most organisations choose an in-company programme, where we apply the Behavioural Design method on site to your own happiness-at-work challenge. That can be a one-day Masterclass for a team, a multi-day Sprint, or an organisation-wide Learning Journey. Your team works on the behaviour that is actually stuck in your organisation, not a case study from a book.

It depends on the format. An individual Deep Dive starts from €690 and the two-day Fundamentals Course from €1,190. For teams and organisation-wide wellbeing programmes, we design an in-company Masterclass (€7,990), a Sprint or a Learning Journey. In a no-obligation call we look together at which format fits your challenge and scale.

Your wellbeing programme is failing because of the context, not a lack of motivation.

Seven forces that hold back happiness at work

More discipline doesn't change a working day

You say one thing, do another

Another programme makes it worse

The default shapes the working day

Mandatory fun triggers resistance

Hidden is the same as not there

96% of behaviour is automatic

Happiness at work is a work context. And a work context is designable.

From ABN AMRO to the City of Antwerp: they look at the work context differently afterwards.

Learn to design the context where wellbeing happens naturally.

Team Wellbeing and Employee Happiness

Tackle happiness at work with your whole team

Behavioural Design Masterclass

Behavioural Design Sprint

Learning Journey

Behavioural science made practical for people who want to design happiness at work.

Happiness & wellbeing at work explained

Employee happiness: what it is and how to design it

Flow at work: how to design it (not force it)

Why your wellness programme doesn't work (and what does)

Work happiness in organisations: Three levels of design

A few more things

Designing the work context instead of fixing employees is the skill that makes happiness at work stick.