Understanding numbers

Meaningful numbers

Do you find it difficult to understand big numbers? You are not the only one. This is because processing numbers requires too much thinking. But sometimes, it is important that you do understand what the numbers are trying to tell you. For example, if it is about statistics about your health or welfare.

One important sector that uses a lot of numbers is the media and the news. Headlines guide your opinions and decisions. But we find it difficult to understand them sometimes. If a headline is talking about ‘33.000 gallons of drinking water’, do you know how much that is?

In an experiment, they tried adding anchors to numbers: adding a perspective that helps people interpret information much better. For example, 33.000 gallons of drinking water is about 2 average swimming pools.

What can you learn from this experiment? If you have to communicate a number, you should put it into perspective by finding an anchor. By using an anchor, you can make information much more meaningful for someone as it puts meaning to a value or statistic.

Share this post

Subscribe to our newsletter

Join over 7.992 professionals learning to become more influential and make better decisions in just 1.5 minutes every week.

By clicking Sign Up you're confirming that you agree with our  Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Behavioural Science Insights

Understanding numbers

Meaningful numbers

Do you find it difficult to understand big numbers? You are not the only one. This is because processing numbers requires too much thinking. But sometimes, it is important that you do understand what the numbers are trying to tell you. For example, if it is about statistics about your health or welfare.

One important sector that uses a lot of numbers is the media and the news. Headlines guide your opinions and decisions. But we find it difficult to understand them sometimes. If a headline is talking about ‘33.000 gallons of drinking water’, do you know how much that is?

In an experiment, they tried adding anchors to numbers: adding a perspective that helps people interpret information much better. For example, 33.000 gallons of drinking water is about 2 average swimming pools.

What can you learn from this experiment? If you have to communicate a number, you should put it into perspective by finding an anchor. By using an anchor, you can make information much more meaningful for someone as it puts meaning to a value or statistic.

Get More Insights Like This
Join thousands of readers who get our best articles delivered straight to their inbox. No spam, just quality content.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Related ARTICLES
Kahneman Fast and Slow Thinking Explained
Behavioural Science Insights
The Behavioural Design of a Great Team
Employee & Organisational Behaviour
How can you trust an expert?
Citizen Behaviour
A cunning plan to nudge people into electric driving
Citizen Behaviour
Why most purposes suck
Behavioural Science Insights
Table of content