All SUE training All training in the art of influence.

You want to get people on board: your team, your client, your stakeholders. Here you’ll find every training course you can take to do that, live in Amsterdam or online at your own pace. In each one you work with the Behavioural Design Method©: you learn why people do what they do, and how to influence their choices and behaviour.

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More than 10,000 professionals trained, including people from

Heineken KPN Eneco ANWB Randstad Amnesty International Roche Adyen European Commission Centraal Beheer Achmea DPG Media Gemeente Amsterdam Rijkswaterstaat Sony eBay CZ
Our best-known training

The whole method in one training

Live or online · 2 days

The Art of Influence©

Getting people on board, building support and changing behaviour. In two days you learn how choices and behaviour come about, and the method to influence them predictably with the SUE | Influence Framework©. With toolkit, certificate and AI Mentor, so you can carry on with it on Monday.

  • Duration2 days
  • WhereAmsterdam
  • Group16 at most
  • Next edition8 & 9 April 2027
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Deep dives

Training for one specific challenge

Each course below tackles one challenge, from AI adoption to the customer journey. You can take a deep dive on its own: no other training is required first.

Three participants laugh on a yellow sofa during SUE trainingOnline at your own pace

Leading Change and Transformation

What people really weigh up before they back a change, and how to make saying yes the easiest choice.

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Behavioural AI: Adding Human Intelligence to AI

A sharp analysis of why people do what they do, with prompts you can use tomorrow.

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Customer Journey Design

Designing the customer journey around the moments that shape the memory.

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The Human Edge in AI Adoption

Setting up an AI implementation so that your people actually start using the tools.

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Behavioural Marketing Foundations

What a customer really weighs up, where they drop out and what wins them over.

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Behavioural Marketing Advanced

Marketing that actually gets people moving, from first message to purchase.

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The Behavioural Advantage in Talent Management

Why people choose an employer, stay or quietly leave.

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Designing happiness at work

Where your team’s energy really drains away, and agreements that still stand after six months.

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The method

From current behaviour to desired behaviour

The SUE Behavioural Design Method in three phases, from current behaviour to desired behaviour. Insight: understand the choice psychology of people and identify the forces that drive behaviour; spot opportunities using behavioural science. Intervention: use the science of influence to come up with persuasive strategies and ideas; decide which human-centred solutions you want to test. Influence: deliver experiments to test proof with real users to find the working solutions; maximise impact with an influence strategy. SUE | Behavioural Design Method: from current behaviour through Insight, Intervention and Influence to desired behaviour

Insight

Understand the choice psychology of people and identify the forces that drive behaviour.

Spot opportunities using behavioural science.

Intervention

Use the science of influence to come up with persuasive strategies and ideas.

Decide which human-centred solutions you want to test.

Influence

Deliver experiments to test proof with real users to find the working solutions.

Maximise impact with an influence strategy.

Stephanie Hain, Managing Director of SUE

Training your whole team is possible too

We run every training in-company as well, on your own challenge. In half an hour Stephanie Hain, Managing Director, tells you which format fits your team. See in-company training

Book a call →Always personal, never any obligation.