70% of change initiatives fail. Not because the strategy is wrong, but because people do not change their behaviour. Here is the science behind what actually works.
12 articlesWhy do 70% of change initiatives fail? The behavioural science guide to change management: diagnosis, approach, resistance and what works.
Kotter and ADKAR miss the behavioural layer. Why change management fails and how behavioural design makes change stick.
70% of change initiatives fail. Not because the strategy is wrong, but because people do not change their behaviour.
Organisations invest millions in change programmes that never deliver. The behavioural reasons behind failed transformations.
Town halls and newsletters do not create engagement. How to involve people in a way that shifts behaviour, not just opinion.
Change only sticks when people feel ownership. How to build genuine support for change using behavioural design principles.
Resistance is not the enemy of change. It is a signal. How to diagnose and reduce resistance using behavioural science.
Why do most organisational changes fail? The behavioural science explanation, and how to design change that actually sticks.
70% of culture change programmes fail because they target values and mindset, not behaviour. The missing behavioural layer.
Two disciplines that both want to change behaviour. What makes them different and when to use which approach.
Most customer-centricity programmes fail because they change the org chart but not the behaviour. How to design lasting transformation.
Most change communication fails not because of the message, but because of the approach. Five behavioural principles that make it work.