Category

Change & Transformation

70% of change initiatives fail. Not because the strategy is wrong, but because people do not change their behaviour. Here is the science behind what actually works.

15 articles

In-company training: how to actually change behaviour

What makes an in-company training that actually changes behaviour? What it is, why most tracks stall, what it costs and how to choose the right provider.

Tom de Bruyne Read more →

Behaviour change by the numbers: 8 research results

From +20% pension enrolment at ING to a bonus scheme that cut productivity by 13%. Eight measured interventions, with source and year.

Tom de Bruyne Read more →

Damon Centola's theory of change: why behaviour spreads differently from news

Centola discovered that behaviour change spreads via dense clusters, not via weak ties. What this means for sustainability and health transitions.

Tom de Bruyne Read more →

Change & Transformation: The Complete Guide to Lasting Organisational Change

Why do 70% of change initiatives fail? The behavioural science guide to change management: diagnosis, approach, resistance and what works.

SUE Behavioural Design Read more →

Change & Transformation: The Behavioural Science Approach

Kotter and ADKAR miss the behavioural layer. Why change management fails and how behavioural design makes change stick.

Tom de Bruyne Read more →

Why Change & Transformation Fails

70% of change initiatives fail. Not because the strategy is wrong, but because people do not change their behaviour.

Astrid Groenewegen Read more →

Why Change Initiatives Fail

Organisations invest millions in change programmes that never deliver. The behavioural reasons behind failed transformations.

Tom de Bruyne Read more →

Engaging Employees in Change

Town halls and newsletters do not create engagement. How to involve people in a way that shifts behaviour, not just opinion.

Astrid Groenewegen Read more →

Building Support for Change

Change only sticks when people feel ownership. How to build genuine support for change using behavioural design principles.

Astrid Groenewegen Read more →

Reducing Resistance to Change

Resistance is not the enemy of change. It is a signal. How to diagnose and reduce resistance using behavioural science.

Astrid Groenewegen Read more →

Organisational Change: The Complete Guide

Why do most organisational changes fail? The behavioural science explanation, and how to design change that actually sticks.

SUE Behavioural Design Read more →

Culture Change: What Actually Works

70% of culture change programmes fail because they target values and mindset, not behaviour. The missing behavioural layer.

Tom de Bruyne Read more →

Behavioural Design vs Change & Transformation

Two disciplines that both want to change behaviour. What makes them different and when to use which approach.

Tom de Bruyne Read more →

Customer-Centric Transformation

Most customer-centricity programmes fail because they change the org chart but not the behaviour. How to design lasting transformation.

Astrid Groenewegen Read more →

Change Communication That Works: Beyond Informing

Most change communication fails not because of the message, but because of the approach. Five behavioural principles that make it work.

Astrid Groenewegen Read more →
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