2:01
Newest film · 31 Oct 2026. Why people check out when a change drags on
1.5 Minutes on Influence.
How do you influence choices and behaviour? Every Thursday I take a real example, explain it with behavioural science and end with tips you can use today. By Astrid Groenewegen. Some come with a film.
Follow the seriesNewest first 50 more columns and videos
2:01
31 Oct 2026 · Film
Why people check out when a change drags on
1:46
31 Oct 2026 · Film
Your plan is sound. The other side rejects it on sight
1:48
31 Oct 2026 · Film
You lowered your fee. The client hired a pricier firm
1:33
31 Oct 2026 · Film
You know which party will block your plan. But you may be wrong
1:29
31 Oct 2026 · Film
You worked on your plan for weeks. And it gets almost no support
1:32
31 Oct 2026 · Film
You’ve explained the change three times. And they still resist
1:27
22 Oct 2026 · Film
Your team lost its drive
1:58
22 Oct 2026 · Film
Your AI licences are bought. Nobody uses them
1:54
22 Oct 2026 · Film
You attached a consequence to the behaviour you wanted gone. Now there’s more of it
22 Oct 2026 · Column · 3 min
The devil's advocate: why your team needs someone who disagrees
15 Oct 2026 · Column · 3 min
Employee recognition: the smartest way to make people proud of their work
8 Oct 2026 · Column · 4 min
Psychological safety: the one meeting rule that changes who speaks
1 Oct 2026 · Column · 3 min
Employee wellbeing: design the week, not just the person
24 Sep 2026 · Column · 5 min
Pluralistic ignorance: why everyone on your team is secretly behind on AI
17 Sep 2026 · Column · 3 min
Reactance: why your rule produces the behaviour it forbids
10 Sep 2026 · Column · 3 min
New hire onboarding: why your hire goes quiet in week one
27 Aug 2026 · Column · 4 min
Premortem: the meeting that hears the doubts before the disaster
20 Aug 2026 · Column · 3 min
Micromanagement: why your most-checked employee performs worst
30 Jul 2026 · Column · 3 min
Quiet quitting: how to design work people are engaged in
9 Jul 2026 · Column · 3 min
Hospital design: how to build a place where the body heals faster
2 Jul 2026 · Column · 3 min
Open plan office: how to connect people without losing focus
25 Jun 2026 · Column · 3 min
Willpower won't get people moving: design the city instead
18 Jun 2026 · Column · 4 min
How to change someone's mind when both sides have dug in
11 Jun 2026 · Column · 4 min
Organisational culture: what actually builds it
4 Jun 2026 · Column · 4 min
Pricing psychology: why a higher price can make customers happier
14 May 2026 · Column · 3 min
FOBO: the curse of too many good options
9 Apr 2026 · Column · 3 min
Hospital design: why a view of trees speeds up recovery
26 Mar 2026 · Column · 3 min
Why the open plan office makes everyone worse at their job
5 Mar 2026 · Column · 3 min
Effective meetings: design them to hear the best ideas
26 Feb 2026 · Column · 2 min
The doorway effect: why you forget why you walked into the room
Daily Dose · 3 min
Pattern interrupt: why the unexpected makes people stop and look
Daily Dose · 2 min
The contrast effect: why context trumps content in decisions
Daily Dose · 2 min
Goodhart's law: when metrics hijack decision-making
Daily Dose · 2 min
Opportunity cost: a gym example from a fifteen-year-old
Daily Dose · 3 min
Time perception: why time feels like it flies and how to slow it
Daily Dose · 2 min
Influence without authority: why status matters more than power
Daily Dose · 2 min
Choice overload: when more choice is the right choice
Daily Dose · 2 min
Influencing skills: why influence moves your career forward
Daily Dose · 1 min
Workplace wellbeing starts with your environment
Daily Dose · 1 min
The backfire effect: how to turn conflict into connection
Daily Dose · 2 min
Price anchoring: the one fool pricing principle
Daily Dose · 3 min
Why we procrastinate and what to do about it
Daily Dose · 3 min
Phone addiction: why willpower will not fix it
Daily Dose · 3 min
Moments that matter: from customer journeys to human journeys
Daily Dose · 2 min
Overconfidence bias: why we think we are better drivers
Daily Dose · 2 min
Meeting fatigue: a behavioural design approach
Daily Dose · 1 min
Jobs to be done: how to get people to do what they don't want to do
Daily Dose · 3 min
How to change someone's mind: identity before facts
Daily Dose · 2 min
Distraction theory: how to manage interruptions at work
Daily Dose · 3 min
Time confetti: the hidden joy-killer in your day
Daily Dose · 3 min
Customer loyalty: the missing step that turns customers into fans