1.5 Minutes on Influence.

How do you influence choices and behaviour? Every Thursday I take a real example, explain it with behavioural science and end with tips you can use today. By Astrid Groenewegen. Some come with a film.

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Film thumbnail: Why people check out when a change drags on2:01 31 Oct 2026 · Film Why people check out when a change drags on Film thumbnail: Your plan is sound. The other side rejects it on sight1:46 31 Oct 2026 · Film Your plan is sound. The other side rejects it on sight Film thumbnail: You lowered your fee. The client hired a pricier firm1:48 31 Oct 2026 · Film You lowered your fee. The client hired a pricier firm Film thumbnail: You know which party will block your plan. But you may be wrong1:33 31 Oct 2026 · Film You know which party will block your plan. But you may be wrong Film thumbnail: You worked on your plan for weeks. And it gets almost no support1:29 31 Oct 2026 · Film You worked on your plan for weeks. And it gets almost no support Film thumbnail: You’ve explained the change three times. And they still resist1:32 31 Oct 2026 · Film You’ve explained the change three times. And they still resist Film thumbnail: Your team lost its drive1:27 22 Oct 2026 · Film Your team lost its drive Film thumbnail: Your AI licences are bought. Nobody uses them1:58 22 Oct 2026 · Film Your AI licences are bought. Nobody uses them Film thumbnail: You attached a consequence to the behaviour you wanted gone. Now there’s more of it1:54 22 Oct 2026 · Film You attached a consequence to the behaviour you wanted gone. Now there’s more of it Column thumbnail: The devil's advocate: why your team needs someone who disagrees 22 Oct 2026 · Column · 3 min The devil's advocate: why your team needs someone who disagrees Column thumbnail: Employee recognition: the smartest way to make people proud of their work 15 Oct 2026 · Column · 3 min Employee recognition: the smartest way to make people proud of their work Column thumbnail: Psychological safety: the one meeting rule that changes who speaks 8 Oct 2026 · Column · 4 min Psychological safety: the one meeting rule that changes who speaks Column thumbnail: Employee wellbeing: design the week, not just the person 1 Oct 2026 · Column · 3 min Employee wellbeing: design the week, not just the person Column thumbnail: Pluralistic ignorance: why everyone on your team is secretly behind on AI 24 Sep 2026 · Column · 5 min Pluralistic ignorance: why everyone on your team is secretly behind on AI Column thumbnail: Reactance: why your rule produces the behaviour it forbids 17 Sep 2026 · Column · 3 min Reactance: why your rule produces the behaviour it forbids Column thumbnail: New hire onboarding: why your hire goes quiet in week one 10 Sep 2026 · Column · 3 min New hire onboarding: why your hire goes quiet in week one Column thumbnail: Premortem: the meeting that hears the doubts before the disaster 27 Aug 2026 · Column · 4 min Premortem: the meeting that hears the doubts before the disaster Column thumbnail: Micromanagement: why your most-checked employee performs worst 20 Aug 2026 · Column · 3 min Micromanagement: why your most-checked employee performs worst Column thumbnail: Quiet quitting: how to design work people are engaged in 30 Jul 2026 · Column · 3 min Quiet quitting: how to design work people are engaged in Column thumbnail: Hospital design: how to build a place where the body heals faster 9 Jul 2026 · Column · 3 min Hospital design: how to build a place where the body heals faster Column thumbnail: Open plan office: how to connect people without losing focus 2 Jul 2026 · Column · 3 min Open plan office: how to connect people without losing focus Column thumbnail: Willpower won't get people moving: design the city instead 25 Jun 2026 · Column · 3 min Willpower won't get people moving: design the city instead Column thumbnail: How to change someone's mind when both sides have dug in 18 Jun 2026 · Column · 4 min How to change someone's mind when both sides have dug in Column thumbnail: Organisational culture: what actually builds it 11 Jun 2026 · Column · 4 min Organisational culture: what actually builds it Column thumbnail: Pricing psychology: why a higher price can make customers happier 4 Jun 2026 · Column · 4 min Pricing psychology: why a higher price can make customers happier Column thumbnail: FOBO: the curse of too many good options 14 May 2026 · Column · 3 min FOBO: the curse of too many good options Column thumbnail: Hospital design: why a view of trees speeds up recovery 9 Apr 2026 · Column · 3 min Hospital design: why a view of trees speeds up recovery Column thumbnail: Why the open plan office makes everyone worse at their job 26 Mar 2026 · Column · 3 min Why the open plan office makes everyone worse at their job Column thumbnail: Effective meetings: design them to hear the best ideas 5 Mar 2026 · Column · 3 min Effective meetings: design them to hear the best ideas Column thumbnail: The doorway effect: why you forget why you walked into the room 26 Feb 2026 · Column · 2 min The doorway effect: why you forget why you walked into the room Column thumbnail: Pattern interrupt: why the unexpected makes people stop and look Daily Dose · 3 min Pattern interrupt: why the unexpected makes people stop and look Column thumbnail: The contrast effect: why context trumps content in decisions Daily Dose · 2 min The contrast effect: why context trumps content in decisions Column thumbnail: Goodhart's law: when metrics hijack decision-making Daily Dose · 2 min Goodhart's law: when metrics hijack decision-making Column thumbnail: Opportunity cost: a gym example from a fifteen-year-old Daily Dose · 2 min Opportunity cost: a gym example from a fifteen-year-old Column thumbnail: Time perception: why time feels like it flies and how to slow it Daily Dose · 3 min Time perception: why time feels like it flies and how to slow it Column thumbnail: Influence without authority: why status matters more than power Daily Dose · 2 min Influence without authority: why status matters more than power Column thumbnail: Choice overload: when more choice is the right choice Daily Dose · 2 min Choice overload: when more choice is the right choice Column thumbnail: Influencing skills: why influence moves your career forward Daily Dose · 2 min Influencing skills: why influence moves your career forward Column thumbnail: Workplace wellbeing starts with your environment Daily Dose · 1 min Workplace wellbeing starts with your environment Column thumbnail: The backfire effect: how to turn conflict into connection Daily Dose · 1 min The backfire effect: how to turn conflict into connection Column thumbnail: Price anchoring: the one fool pricing principle Daily Dose · 2 min Price anchoring: the one fool pricing principle Column thumbnail: Why we procrastinate and what to do about it Daily Dose · 3 min Why we procrastinate and what to do about it Column thumbnail: Phone addiction: why willpower will not fix it Daily Dose · 3 min Phone addiction: why willpower will not fix it Column thumbnail: Moments that matter: from customer journeys to human journeys Daily Dose · 3 min Moments that matter: from customer journeys to human journeys Column thumbnail: Overconfidence bias: why we think we are better drivers Daily Dose · 2 min Overconfidence bias: why we think we are better drivers Column thumbnail: Meeting fatigue: a behavioural design approach Daily Dose · 2 min Meeting fatigue: a behavioural design approach Column thumbnail: Jobs to be done: how to get people to do what they don't want to do Daily Dose · 1 min Jobs to be done: how to get people to do what they don't want to do Column thumbnail: How to change someone's mind: identity before facts Daily Dose · 3 min How to change someone's mind: identity before facts Column thumbnail: Distraction theory: how to manage interruptions at work Daily Dose · 2 min Distraction theory: how to manage interruptions at work Column thumbnail: Time confetti: the hidden joy-killer in your day Daily Dose · 3 min Time confetti: the hidden joy-killer in your day Column thumbnail: Customer loyalty: the missing step that turns customers into fans Daily Dose · 3 min Customer loyalty: the missing step that turns customers into fans